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Instagram Stories under 60 seconds will no longer be split into clips • londonbusinessblog.com

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Instagram is introducing the ability for users to upload longer continuous stories, the social network confirmed to londonbusinessblog.com on Friday. Now if you post a story shorter than 60 seconds, it won’t be split into segments. The company started test the change with selected users late last year and has now rolled out to all users worldwide.

“We’re always working on ways to improve the Stories experience,” a Meta spokesperson told londonbusinessblog.com in an email. “Now you can play and create stories continuously for up to 60 seconds, instead of being automatically cut into 15-second clips.”

The new change is a welcome addition to the app, likely for users and viewers alike. Users can now post uninterrupted stories that don’t break, and on the other hand, viewers no longer have to constantly tap to watch a long video that they may not really want to see. But the change could also be a turn-off for people who liked the simplicity of short, bite-sized stories.

Plus, the ability to post longer continuous stories blurs the lines between stories and roles somewhat, as you now have two options when it comes to posting a 60-second video.

As Instagram turns to video, the social network has extended the time limits on its video products. In June, the company added support for longer Instagram rolls of up to 90 seconds, compared to the previous 60-second limit. Instagram also recently made a system change that automatically shares new video posts shorter than 15 minutes as roles.

The changes to Instagram’s video features aren’t exactly surprising, considering that then Instagram head Adam Mosseri stepped down. Instagram’s priorities for 2022, he said the company would double on video. He even hinted that Instagram would consolidate all of its video products around Reels and continue to grow the short product, suggesting that we may be blurring the lines between Stories and Reels even further.

All of this is because Instagram haunted TikTok, even going so far as to roll out a full-screen TikTok-like feed that users ended up hating so much that they essentially forced the social network to roll back the controversial change. But that doesn’t mean Instagram will stop prioritizing video, as the recent change to Stories indicates the social network is still quite adamant about being a video-centric platform.


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