If you have ever wondered if you can survive the deadly game Red Light, Green Light with the robot girl in ‘Squid Game’ then you may have the chance to find out. Netflix partners with interactive gaming and technology company Immersive Game Boxformerly Electric Gamebox, to provide “Squid Game” fans with a lifelike experience.
Immersive Gamebox built the game in-house based on “Squid Game” with its game content studio. The title joins a library of licensed IP games, including a life-size “Angry Birds” game through its recent partnership with Rovio Entertainment.
Since it’s a licensing deal, the “Squid Game” experience will bring revenue to Netflix as the company gets a slice of the entry pie. And as we all know, Netflix needs revenue and subscriber growth.
Immersive Gamebox told londonbusinessblog.com that it is not making any financial details of the partnership public.
Immersive Gamebox, slated to launch on September 21, transforms Netflix’s most-watched series “Squid Game” into a life-size, interactive format. The immersive hour-long digital game pits you against friends to survive all six challenges of the show: Red Light, Green Light, Dalgona, Tug of War, Marbles, Glass Bridge and Squid Game. As with the actual show, you can only advance to the next round if you pass. Every time a player doesn’t “survive,” you lose “lives,” and every time you win, you make money in what the company calls your “piggy bank.” (Note: Immersive Gamebox will not hand out real money. After all, the experience is just for fun).
Additionally, with 3D motion tracking visors and touchscreens, players can enjoy the experience without having to wear bulky headsets.
The multiplayer game can be played by a minimum of two adults and a maximum of six. The company recommends players 16 years of age or older to participate. The “Squid Game” experience is available at all Immersive Gamebox locations in the US and Europe, including Utah, Illinois, Texas, California, Colorado and Virginia, as well as London and three other locations in the UK. To book a game, players must pay for tickets that range from $24.99 to $39.99 (£20.62 to £32.98).
It will also be available on its new Location New York, which just opened today. The new location is on New York City’s Lower East Side at 81 Essex St.
“People are constantly looking for new and different ways to stay invested in their favorite content. Rediscovering Netflix’s most popular show in a brand new format will give customers more ways to stay connected with Squid Game,” said Will Dean, CEO of Immersive Gamebox, in a statement.
It is safe to say that the Korean drama made a big impression on the viewers, as did the hit series 1.65 billion hours viewed in the first four weeks of release. Not to mention the hundreds of people who dressed up as the characters for Halloween last year and the TikTok trend called the “Squid Game” challenge that flooded the app in September 2021.
With a budget of $21.4 million, the show also generated $891.1 million in impact value, according to documents obtained by Bloomberg.
Netflix announced in June that a second season will premiere on the platform.
While this multiplayer game is nowhere near the frenzy MrBeast created on YouTube, which gave 456 contestants the chance to win $456,000, it won’t be like the upcoming Netflix game show ‘Squid Game: The Challenge’ either. With a cash prize of $4.56 million, Immersive Gamebox offers customers an experience that Netflix probably hopes will remind them that it’s still the best streaming service with just over 220 million subscribers.
Netflix has previously built experiences around its properties, such as the immersive “Stranger Things” experience in New York, London, and San Francisco, as well as a “Bridgertonexperience in Los Angeles, Atlanta and Chicago.