Joseph Valente – CEO at Trade Mastermind – 2015 BBC Apprentice Winner – londonbusinessblog.com 30under30 – Download my free book
Let’s face it: reading an article, be it digital or hardcopy, is nearly impossible in our always busy lives. Unless the article is engaging and engaging, many people read two paragraphs and then flip to the next page.
Now imagine this article being read to you by the likes of Sir David Attenborough, Morgan Freeman or Dame Helen Mirren. Whether you’re traveling in the car or on the train, working out at the gym, or even doing some housework, I’ll bet your chances of finishing the article are up by at least 75% – and it has you too. prompted to want to listen to the next.
Podcasts are starting to dominate the market: they are useful and engaging and allow listeners to multitask. Podcasts have come a long way since 2004. The origin of the podcast was as a program developed in 2004 under the name ‘iPodder’, and the word ‘podcast’ was coined as a combination of ‘iPod’ and ‘broadcast’. It took leading tech giant Apple less than a year to get on board by supporting podcasts on iTunes in June 2005.
Fast forward to today and there is a ton of different software that allows us to listen to their favorite podcasts. With over 800,000 active podcasts and over 54 million episodes, it’s clear that audio learning and knowledge absorption is the future.
Podcasting for your business
Podcasts can be used for many different industries. I myself have just launched The Trade Mastermind “Trade Secrets”, aimed at the construction industry, with the aim of teaching, training, fostering engagement, inspiring, motivating and building something incredible. When it was released, it reached all different parts of the world. In my experience, here are four ways podcasts can benefit your own business.
1. Traffic Generation
Not only can podcasts be shared internally, but they can also be used to target your audience of consumers. Think for 30 minutes what your ideal target group wants to hear from you. It’s like talking to them one-on-one and they absorb everything you have to say. That’s an incredibly powerful tool to have in your arsenal. The added bonus is that if they like your content, they will talk to others about you, your brand and your business, increasing your traffic.
As I mentioned above, your audience and customers can listen to podcasts on the go, giving them the ability to multitask while still consuming your episodes with little or no effort. Once your listener has subscribed to your podcast, your episodes are automatically added to their library, meaning they don’t have to search for each new episode with keywords. You and your words will already be waiting for them.
3. Brand building
The Trade Mastermind is the first in its industry to create this building style podcast featuring industry experts and insider secrets. However, it doesn’t matter if yours is a unique podcast or if you follow a proven strategy for your business podcast. Giving your market and audience different ways to consume your content and showing that you are an expert in your field will empower your brand.
4. Additional Income Streams
If you become successful in publishing and reaching different audiences, the industry can be quite lucrative. In the US alone, podcast advertising revenue is expected to reach $2 billion this year† The more consistent you are in your efforts, the more you will grow. Consistency and ubiquity are the keywords.
If you are just starting out with launching your own podcast for your business and you are deciding which route to take, I highly recommend looking at the market to see if you can find a unique niche in the market – something that feeling will captivate your audience. Just because you’re passionate about a particular part of your business doesn’t mean everyone will be.
To encourage viewers and keep your audience informed about upcoming episodes, I recommend using the power of social media at your fingertips. Invite your customers to a Facebook group and encourage them to join daily. Alternatively, you can also create a WhatsApp or Telegram group, but this also needs to be managed consistently.
Keep your podcast fresh with weekly updated content. Even if you don’t have a full episode ready to go out, you can chop up some already recorded content to make it fresh. Remember consistency is key. Your listeners are waiting for your episode, so it should run like clockwork.