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Is Toys “R” You Coming Back? See details about the Macy’s Deal

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We will never grow up. Millennials, Gen X’ers ​​and Boomers all mourned the death of our beloved childhood toy store, Toys “R” Us, when it announced it was due to close its doors in 2018.


Matthew Horwood | Getty Images

But now, thanks to a collaboration with colleague once wrestling retailer Macy’s, the iconic toy store is making a comeback.

Macy’s announced that it will bring back Toys “R” Us storefronts to every Macy’s store in the US ranging in size from 1,000 square feet to 10,000 square feet.

The new toy stores will launch in late July and will be completed by October 15, with the tallest buildings in Macy’s flagship locations such as New York, Atlanta, Los Angeles and San Francisco. Before the holidays, some Toys “R” Us stores are expected to expand from 500 to 3,000 square feet to accommodate a large selection of toys.

“Macy’s can’t wait to bring the Toys ‘R’ Us experience to life in our stores,” said Nata Dvir, Macy’s Chief Merchandising Officer. in a corporate release. “We hope that Toys “R” Us children of all ages discover the joy of exploring and playing in our stores and that families create special memories together. The response from customers to our partnership with Toys “R” Us has been incredible and our toy business has seen tremendous growth.”

Last summer, Macy’s Toys added “R” Us products to its website. Now they will have physical shelves.

The iconic toy store filed for bankruptcy in September 2017 and closed her last shop in January 2021. The company existed for about 70 years and had around 735 stores (including Babies “R” Us stores) remaining after final closure.

“Thank you to each and every one of you who shared your amazing journey to (and through) parenthood with us,” the company written to customers amid news that it would close doors for good, “Promise us this one thing: Never grow up. Play on!”

It looks like the day has finally come to continue playing.

Macy’s, expected to benefit from the surge in Christmas shopping, was near 4% in a one-day period from late Tuesday afternoon.

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