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JioMart on WhatsApp is a great opportunity for the paid messaging market: Zuckerberg

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  • During the company’s Q3 earnings call, Zuckerberg said paid messaging is another opportunity that we’re starting to capitalize on.
  • In August, Meta and Jio Platforms launched an end-to-end shopping experience, where users can shop from an e-commerce platform JioMart through the use of whatsapp to chat.
  • Users can start shopping on JioMart via WhatsApp by simply sending “Hello” to the JioMart number on WhatsApp.

As Meta doubles monetization in its family of apps, its founder and CEO Mark Zuckerberg said that JioMart on WhatsApp in India is a great opportunity for the paid messages market.

During the company’s Q3 earnings call, Zuckerberg said paid messaging is another opportunity that we’re starting to capitalize on.

“We launched JioMart on WhatsApp in India, and it’s our first end-to-end shopping experience that shows the potential for chat-based messaging commerce,” Zuckerberg told analysts.

“So between click-to-messaging and paid messaging, I’m confident this is going to be a big opportunity,” he added.

In August, Meta and Jio Platforms launched an end-to-end shopping experience, where users can shop from the e-commerce platform JioMart via WhatsApp chat.

With the new experience, customers can browse the JioMart catalog, add products to the cart and make purchases, all within WhatsApp.

Zuckerberg said the company is now laying the groundwork for scaling its paid messaging ambition.

The launch of JioMart-WhatsApp is part of a strategic partnership between Meta and Jio Platforms to accelerate India’s digital transformation and provide opportunities for people and businesses of all sizes to connect in new ways and drive economic growth in the country to stimulate.

“Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp – people can now buy groceries from JioMart directly in chat,” Zuckerberg said in a previous post. facebook After.

“Business messaging is an area of ​​real momentum and chat-based experiences like this will be the way people and businesses communicate for years to come,” he added.

Users can start shopping on JioMart via WhatsApp by simply sending “Hello” to the JioMart number on WhatsApp.

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