Livspace allocates $100M to invest in D2C brands in the home segment

• living space currently has offices in more than 45 cities in Southeast Asia, India and the Middle East.
• The company said it has witnessed growth of more than 100 percent in the past six months and 400 percent in the past two years.
• Singapore-based Livspace is committed to creating multiple home interiors and renovation solutions.

Home interior and renovation platform Livspace said Monday it has allocated $100 million to invest and incubate new brands and brands in the direct-to-consumer (D2C) market in the home interiors and renovation segment.

With this money, Singapore-based Livspace aims to create multiple interior, renovation and D2C solutions for homeowners in different segments in its markets in India, Southeast Asia and the Middle East.

“As we continue to scale to new segments in existing regions and enter new regional markets, we are looking for successful companies and like-minded entrepreneurs to help us scale even faster,” says Anuj SrivastavaCEO and co-founder, Livspace.

“In line with this, we will aggressively and methodically pursue a build-or-buy strategy to create the maximum value for the ecosystem and deliver the best experience to our customers and ecosystem partners,” he added.

Livspace has used part of the allocated capital to acquire a majority stake in companies such as: qanvastconnecting homeowners and trusted design professionals.

It looks at investments in content destinations, direct-to-consumer interior brands and D2C private labels. The strategy will be led by Ankit Shah, Chief Strategy Officer, Livspace.

“The capital and resource allocation strategy will help our company scale faster across markets, further grow our margin and create strong defensible canals,” Shah said.

Livspace currently operates in more than 45 cities in Southeast Asia, India and the Middle East.

The company said it has witnessed growth of more than 100 percent in the past six months and 400 percent in the past two years.

Livspace has raised approximately $450 million in capital from some of the top global investors, including KKR, Ingka Group Investments (part of the largest IKEA retailer Ingka Group), TPG Growth, Goldman SachsKharis Capital, Venturi Partners and others.

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