Ride-hail giant Lyft has relaunched Lyft Pink, its monthly subscription, for half its previous price. At $9.99 per month or $99 per year, the new membership offers benefits such as free priority pick-up and a “at least” 5% discount on Preferred, Lux and XL rides, the company said. said Tuesday.
Members also receive three free cancellations per month, a free monthly bike or scooter unlock, free Sixt car rental upgrades, up to four times a year roadside assistance for your own car and Grubhub+ discounts.
Previously, Lyft Pink offered members discounts on all rides. The company said members saved an average of $29 per month on rides, not including the membership fee. So really they saved an average of $19 on rides.
Lyft is also aiming for a higher tier or membership for riders who enjoy getting on bikes and scooters. The Lyft Pink All Access plan, for $199 per year, has all the benefits of Lyft Pink with unlimited 45-minute bike rides, free unlimited unlocking of e-bikes and scooters, discounted e-bike or scooter minutes in participating citiesand three bicycle or scooter guest passes per year, according to Lyft.
Top drivers who are enrolled in Lyft Rewards, the ride-hail company’s driver rewards program, now also have access to a free monthly Lyft Pink membership, the company said.