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Meesho Expects 4X Leap in Small Business Participation This Seasonal Season

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  • Social commerce platform Meesho has announced the dates of its flagship Mega Blockbuster Sale. It will be held from September 23-27, 2022.
  • With the festive sale, Meesho expects to add more small and medium-sized businesses to its platform.

Social trading platform Meesho announced on Monday the dates for its flagship Mega Blockbuster Sale – it will be held for five days from September 23 to September 27, 2022.

As it gears up for the celebratory sale, Meesho expects small business participation in the celebratory sale to quadruple from last year. Currently, Meesho has added more than 7 lakh sellers and about 6.5 crore active product listings in 30 categories.

“We’re partnering with thousands of merchants across the country, many of whom will be selling online for the first time this holiday season. We are focused on building a platform that enables high growth and margins for SMEs, giving them the confidence to digitize their business and be successful on Meesho,” said Utkrishta Kumar, CXO, Business at Meesho.

On average, these sellers saw their business grow by 82% within two years of being added to Meesho.

The platform also trains its sellers for the holidays to manage demand forecasting and order volume management.

“We will continue to drive small business discoverability by making quality products available at the lowest prices to customers in the deepest regions of the country,” said Kumar.

Last year, Meesho’s 5-day annual sales saw about 60% of orders from tier 4+ regions.

The homegrown e-commerce platform has also added more regional languages ​​to attract users and merchants from outside metro cities. It now has Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam and Odia on its platform.

In a short time, Meesho has amassed 120 million monthly active users (MAUs) and is now targeting the next billion Indians.

To further spread the word about his flagship sale, Meesho has teamed up with celebrities such as Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandanna, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly.

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