Meta has begun testing a paid verification option for Facebook and Instagram users in the US. This follows a successful trial in Australia and New Zealand, with plans for a gradual rollout to more US users in the coming weeks.
Starting at $11.99 per month for web users and $14.99 per month for mobile users, Meta Verified aims to increase authenticity and security on both platforms. CNN notes that users must provide government-issued ID that matches their profile name and photo and must be at least 18 years old to get a blue badge.
The subscription bundle offers account protection, support and increased visibility on Instagram and Facebook. With this move, Meta joins other platforms with subscription models, such as Discord, Reddit, YouTube and Twitter Blue. The social media giant is trying to diversify its revenue streams amid challenges facing its core ad sales business.
Meta’s long-term goal for the subscription service is to provide value to creators, businesses and the community. The subscription service also offers proactive monitoring for impersonation accounts and continuous monitoring for reported violations.
According to Meta’s post about the program, users can visit Mark Zuckerberg’s Meta channel on Instagram for more information about Meta Verified.