meta announced today that it will now let users post their NFTs on both Instagram and Facebook. Users can link their wallets like Rainbow, MetaMask, Trust Wallet, Coinbase Wallet, and Dapper Wallet to place digital collectibles minted on Ethereum, Polygon, and Flow.
“As we continue to roll out digital collectibles on Facebook and Instagram, we’ve started giving people the ability to post digital collectibles they own on both Facebook and Instagram. This allows people to connect their digital wallets once to either app to share their digital collectibles with both,” the company said. said in his blog post.
The company has been experimenting with NFTs on both platforms since May. So here’s a quick reminder of what Meta has been up to in the digital collecting space so far:
Today’s test is just an extension of these steps. However, the ability to crosspost NFTs on both Instagram and Facebook is currently only available to users in the US.
Aside from expanding support for showcasing various digital collectibles, app sleuths have noted that the company is also working on custom animations for NFT messages and digital collectibles. Earlier this year, Zuckerberg had said that Meta will work on displaying NFTs through Instagram Stories, as well as making them Spark AR compatible.
While other platforms like Twitter and Reddit have focused on NFT-based avatars, Meta is trying to reach a wider audience by introducing features that allow people to showcase their digital collectibles through messages. The company’s plan is to support all major blockchains and wallets so that more crypto-native people can showcase digital art on a mainstream platform. On the other hand, crypto-curious people can view NFT posts just like other posts on their feeds so that they can learn more about it.
Artists posted their NFT creations on Instagram long before the platform started supporting them. So the company has tried to make money by: create a long-term roadmap for creator support. In May, Instagram head Adam Mosseri said the company explore collectible digital sales so creators have another way to make money. The company has also expressed a desire to build a digital art marketplace which can be used to purchase items in the metaverse.
Post updated with input from Meta.