6.3 C
London
Thursday, September 29, 2022

Meta Reportedly Plans to Shut Down Its Viral News Tracker CrowdTangle

Must read

Fly Blade To Get Airbus Helicopter, Plans Service In 10 States In 2 Years

Urban Air Mobility Company fly knife India P. Ltd. probably getting an H125 helicopter from Airbus in October/November, a top company official said. He...

Rapper Coolio dead at 59

LOS ANGELES - Rapper Coolio, known for hits such as 'Fantastic Voyage' and 'Gangsta's Paradise', has died at the age of 59, his manager...

Tesla appoints Airbnb co-founder to board • londonbusinessblog.com

Tesla has appointed Airbnb co-founder and billionaire Joe Gebbia to its board of directors, according to a securities filing. Gebbia, a designer who is co-founder...

Pigment raises another $65 million to build the modern business planning platform

French startup pigment has raised another round of funding less than a year after raising a $73 million Series B round. If you...
Shreya Christinahttps://londonbusinessblog.com
Shreya has been with londonbusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider londonbusinessblog.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

One thing researchers have used to track the spread of viral stories on Facebook — including stories that spread misinformation — is a tool Meta owns called CrowdTangle. Based on anonymous sources, Bloomberg reports what many suspected – that Facebook has largely removed CrowdTangle’s development support and is planning to shut down the tool.

Removing CrowdTangle would strip the access that people like Kevin Roose have used to expose data showing high engagement with right-wing news sources on Facebook, showing results that sometimes seem to contradict Facebook’s compiled official reports. in a article last July for The New York TimesRoose described internal “data wars” over how much information the company should release, with CrowdTangle founder and CEO Brandon Silverman claiming it should share more data. Silverman left the company in October 2021.

“What data is CrowdTangle tracking?”

CrowdTangle is a public insights tool from Facebook that allows publishers, journalists, researchers, fact-checkers, and more to track, analyze, and report on what’s happening on social media. We do that by making public content from Pages, groups, Instagram accounts, and popular subreddits more discoverable, and by easily scaling engagement data about that content (i.e. shares, views, comments, and reactions). CrowdTangle does not track content from regular Facebook profiles.

In a Twitter threadJohn Hegeman, head of Facebook’s news feed, claimed that Roose’s daily Top 10 lists (compiled from CrowdTangle data) display accurate engagement data, but “doesn’t represent what most people see on FB.” He claims a better way to prove that would be through data showing which posts have the most reach, but the company usually doesn’t share that data directly.

When Facebook bought CrowdTangle in 2016, it said the tool could help publishers “surface stories that matter, measure their social performance and identify influencers.” It tracks the performance of stories on other networks, including Instagram and Twitter. The Bloomberg report cites how voter advocacy group Common Cause used it to find misinformation in real time that it flagged for removal on Twitter and Facebook.

Today’s report states that Meta started an official process to shut down the tool in February, but it has paused due to the push of the EU Digital Services Act. Now it is said to be on track for a shutdown “eventually”, with Facebook engineers already assigned to the task. A company spokesperson told Bloomberg that CrowdTangle would remain active at least until this year’s midterm elections, claiming that Meta has plans to provide “even more valuable” tools for researchers.


More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest article

Fly Blade To Get Airbus Helicopter, Plans Service In 10 States In 2 Years

Urban Air Mobility Company fly knife India P. Ltd. probably getting an H125 helicopter from Airbus in October/November, a top company official said. He...

Rapper Coolio dead at 59

LOS ANGELES - Rapper Coolio, known for hits such as 'Fantastic Voyage' and 'Gangsta's Paradise', has died at the age of 59, his manager...

Tesla appoints Airbnb co-founder to board • londonbusinessblog.com

Tesla has appointed Airbnb co-founder and billionaire Joe Gebbia to its board of directors, according to a securities filing. Gebbia, a designer who is co-founder...

Pigment raises another $65 million to build the modern business planning platform

French startup pigment has raised another round of funding less than a year after raising a $73 million Series B round. If you...

Tech investor Chris Ridd returns to the C-suite seat as CEO of EventsAir

Former Xero CEO, corporate director and tech investor Chris Ridd has returned to the startup coalface as the chief executive of Brisbane venture EventsAir. Ridd,...