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Meta’s new switcher puts all your Facebook profiles and finstas in one place

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Meta is testing a new way to add and switch between your Instagram and Facebook accounts by integrating the Accounts Center into the apps. The features should make it easier for anyone who is constantly bouncing between different accounts in the two apps or people who have a lot of Instagram profiles to separate their online brand, personal life and business.

The new account switcher for Facebook and Instagram will show you all the accounts and profiles you’ve added to the account center. While Instagram has let you switch between different profiles for years, the new system lets you throw Facebook accounts into the mix, making it easier to jump to Facebook if you need to do something in that app. It also shows you some details about notifications for each account – if you browse through your personal account, the switcher will show you if there are any comments or other notifications for your other accounts.

According to the company’s blog post, the new switcher is being tested worldwide for people using iPhones, Android phones, and even the web version of Instagram. The company did not immediately respond to: The edge‘s request for comment on how many people have access to the updated feature.

On iOS and Android, Meta says it’s also testing a new flow for creating accounts and profiles, making it easier to set up new accounts and profiles and start using Instagram if you already use Facebook (or vice versa).

Meta has been working on intertwining his accounts for a while; for its VR hardware, it has even created an overarching “meta account” to which you can then link Instagram and Facebook profiles. These tests don’t (yet) bring exactly the same system to more popular products like Facebook and Instagram, but it’s the same philosophy to be able to have all your Meta accounts and profiles in one place.


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