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Miraitowa Facts: Official Tokyo Olympics Mascot

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The highly anticipated 2021 Olympics will all begin on July 23 in Tokyo, Japan and will continue through August 8. With one of the biggest sporting events ahead, all athletes are gearing up to compete in the Olympics. Games postponed last year due to the Covid pandemic. You may have heard of mascots that you usually find in almost all major worldwide tournaments. So, how can the Olympics be an exception, which is a great international multi-sport event!

Miraitowa – official mascot of the Tokyo Olympics

Know what mascots are:

Mascots are colorful graphics that are used as a marketing tool for the Olympic Games to attract more audiences, especially the younger generation. In addition, mascots also help generate more revenue, which helps fund the Olympics through licensing and merchandising. Mascots also help promote the cultural heritage of the country where the Olympics are held. Although the idea of ​​the mascots emerged in 1968 at the Grenoble Winter Olympics, the official introduction of the mascots took place in the year 1972 at the Munich Summer Olympics.

Miraitowa is the 26th official mascot of the 2020 Summer Olympics to be held in Tokyo, Japan in July and August 2021 respectively.

Interesting Facts About Miraitowa Mascot

There are a few facts regarding the Miraitowa, the official mascot of the upcoming Summer Games.

Miraitowa is a figure with blue checkered patterns inspired by the official logo of the Olympic Games. It is meant to symbolize “both old tradition and new innovation”. The Miraitowa’s checkered pattern reflects Japanese culture and society as checkered patterns are quite famous in Japan.

Miraitowa’s name is formed by combining two Japanese words “future” (Mirai) and “eternity” (towa). The name is inspired by a traditional Japanese proverb: “learn from the past and develop new ideas.” According to Tokyo 2020 organizers, the name was “chosen to promote a future full of eternal hope in the hearts of people around the world”.

Artist Ryo Taniguchi created the Miraitowa mascot which was chosen from 2042 designs submitted for final approval. More than 75% of Japanese primary schools voted Miraitowa as their favorite mascot design. The Tokyo Organizing Committee announced the winner on February 28, 2018, without the names. They later made their formal debut at a press event on July 22, 2018 under the names Miraitowa and Someity. Someity is the Paralympic mascot of the Olympics. The Japanese media nicknamed Taniguchi ‘Uncle Cinderella’.

According to the Olympic site, Miraitowa lives in the digital world, but it can be seen in the real world through digital media. Miraitowa is able to instantly teleport anywhere via the internet.

Miraitowa made his first public appearance at the Tokyo Midtown Hibiya in the middle of modern Tokyo, along with Someity. And thanks to its special teleporting powers, it immediately traveled to Asakusa in old Tokyo and met its new fans there.

Here’s what we have in store regarding Miraitowa, the official mascot of the Tokyo 2021 Olympics.

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