Most unicorns are not • londonbusinessblog.com

Hello and welcome back to Equitya podcast about the business of startups, where we uncover the numbers and nuance behind the headlines.

Oh what a weeks. What a week. It’s busier than ever at londonbusinessblog.com, where we come out of our post-conference stupor and head straight back to a packed news cycle. Of course Musk is still making waves, but there are startup roundups to watch out for, layoffs to chew on, earnings coverage, unicorn reports, new data and more.

After cutting back heavily on material and still going a long way, here’s what Mary Ann, Natasha and Alex got started this week:

• Rewind wants to help people with their memory. We talk about how the startup, which launched this week, is using recording technology to help you get what you see, hear and say at your fingertips.
• We talked about Onward, a startup that wants to help divorced or divorced parents fight less over money and how it just raised nearly $10 million despite pre-earnings.
• The somewhat odd, potential IPO spin-off of Byju from Aakash, a tutoring company that bought it last year. Our views can be summarized in meme format: An edtech IPO? In this economy?
• Unicorns face an incredibly arduous journey to go public, which may partly explain why Byju’s itself isn’t going public (remember it had plans, but like so many other companies, they’ve been put on hold).
• And then there was Brex, who announced a new partnership with Techstars despite a major push in the corporate space.
• Stripe revealed that it has cut 14% of its workforce, or more than 1,100 people, and its CEO and co-founder Patrick Collison admitted that the payments giant had “leased out to the world we find ourselves in.”
• And finally, there is a new VC rating company nearby. How do we feel? At least better than some VCs.

Do you have all that? Good. More Monday morning.