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Myntra Expands Offering for Climate-Aware Teens with Wrogn and Dressberry Teens

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  • Ahead of the big fashion festival sale, Myntra is expanding its teen collection to 30,000 styles.
  • The teen segment on Myntra has grown at a CAGR of nearly 150% over the past two years.

With the big fashion festival sale just around the corner, Myntra is expanding its product portfolio for climate-conscious and fashionable teenagers. It has Wrogn and . added Dressberry Teens added to its portfolio and will showcase over 30,000 styles for teens.

To appeal to this target group, the collection will focus on self-expression, individuality and conscious choices, according to Myntra.

The teen category has registered a compound annual growth rate of nearly 150% on Myntra for the past two years. Teens Store on Myntra houses a unique, dedicated teen shopping street, aimed at filling gaps and addressing specific needs of the shoppers in this segment, the press release said.

“Because today’s young consumers are aware of the role fashion plays in their lives and reflect who they represent, the Wrogn and Dressberry teen line will further empower our fashion-forward teen cohort to access the trendy and conscious selection,” Jubi Samuel, senior director – category management at Myntra, told https://londonbusinessblog.com/ India.

Dressberry Teens offers over 190 trend-first options for teenage girls, with 50% of the range being sustainable and eco-friendly.

Wrogn Teens, on the other hand, targets 7- to 14-year-old teenage boys on the platform. The selection will expand to over 300 styles in the T-shirts, shirts and jeans category ahead of the holiday season.

Flipkart’s Myntra leads the fashion industry

According to a recent Bernstein report, the ecommerce platforms Flipkart and Myntra are estimated to be the dominant players in fashion with a share of around 60%. In second place comes Ajio, which is part of Reliance Retail and is growing strongly with a market share of approximately 15%.

The wealth management company’s report expects the total e-commerce market in India to grow by 30% annually to $130 billion by 2025. Within e-commerce, fashion saw the strongest growth in 2021, accounting for 29% of the total market.

“Growth is expected to be led by new online shoppers – primarily from tier 2 and tier 3 cities – and by continued online migration of key categories, including fashion and groceries,” the report said.

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