On September 3, moviegoers in the US get a decent deal: $3 tickets.
The discount, powered by non-profit Cinema Foundationwill only be available for one day in celebration of National Cinema Day, according to a press release.
More than 3,000 theaters with over 30,000 screens will participate in the event, including AMC, Regal and non-franchise theaters.
“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate cinema attendance,” Jackie Brenneman, president of the Cinema Foundation, said in a statement. “We do this by offering a ‘thank you’ to the moviegoers who made this summer possible, and by providing an extra temptation for those who haven’t returned yet.”
Moviegoers can find a participating theater near them by visiting the National Film Day website.
National Cinema Day organizers described the one-day event as a trial that could become an annual program. The Associated Press reported.
“While some other countries have experimented with a similar day of cheap movie tickets, the initiative is the first of its kind on such a large scale in the US,” according to The Associated Press.