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Netflix will launch ‘Basic With Ads’ early next month

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  • At launch, ads will be 15 or 30 seconds long, playing before and during shows and movies.
  • The plan sits alongside the Basic, Standard, and Premium plans and is limited to 720p content.
  • Users can sign up via Netflix.com and register with their email address, date of birth and gender.


In an effort to introduce an ad-supported tier to its users, the popular streaming platform Netflix has announced that it will be rolling out its “Basic With Ads” steam plan in the US on November 3 for $6.99.

The plan will also be rolled out in several other countries, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain and the UK.

In short, ‘Basic with Ads’ is everything people love about Netflix, for a lower price, with a few ads in between. From November, signing up is easy: just go to Netflix.com and register with your email address, date of birth and gender to begin with,” said Greg Peters, Chief Operating Officer and Chief Product Officer, in a statement.

“The plan also presents a great opportunity for advertisers: the chance to reach a diverse audience, including younger viewers who are increasingly not watching. linear tvin a premium environment with a seamless high-resolution advertising experience,” added Peters.

At launch, ads will be 15 or 30 seconds long, playing before and during shows and movies.

“To help advertisers reach the right audience and make our ads more relevant to consumers, we offer broad targeting options by country and genre,” the company said.

“Advertisers can also prevent their ads from appearing on content that may not be in line with their brand,” it added.

The plan sits alongside the Basic, Standard, and Premium plans and is limited to 720p content. Users can sign up via Netflix.com and register with their email address, date of birth and gender.

Meanwhile, a recent report said the platform, with nearly 221 million subscribers worldwide, partnered with UK TV rating agency barb to show how many people are watching the streaming shows and movies.

Beginning the second week of November, BARB will publicly disclose the monthly reach and viewership for broadcaster groups and video-on-demand (SVOD)/ad-based video-on-demand (AVOD) services that account for more than 0.5 percent of the total number of identified viewers.

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