13.9 C
London
Wednesday, September 28, 2022

Netflix’s ad-supported tier can cost between $7 and $9 per month

Must read

Meet Dick Van Dyke’s Oldest Daughter, Carrie Beth Van Dyke – Some Of Her Unknown Facts

Carrie Beth Van Dyke is an American actress and star child. She is widely popular as the Hollywood legend's third child Dick Van...

IRCTC concludes agreement to tourist spots of Chhattisgarh . to promote

The Chhattisgarha Tourism Office (CTB) signed a Memorandum of Understanding (MoU) with the Indian Railway Catering and Tourism Corporation on Tuesday (IRCTC) to promote...

Self-proclaimed ‘incel’ charged with pepper-spraying women in Southern California hate attacks

SANTA ANA, Calif. — A 25-year-old man has been charged with pepper spraying women in hate attacks in Southern California, prosecutors said Tuesday.Johnny Deven...

Apple removes the app from the Russian social network VK from the App Store • londonbusinessblog.com

Apple has pulled the app from the Russian social network VK from the App Store worldwide. The social media company said the VKontakte...
Shreya Christinahttps://londonbusinessblog.com
Shreya has been with londonbusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider londonbusinessblog.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Netflix’s upcoming ad-supported tier could cost between $7 and $9 per month, according to a report by Bloomberg. Depending on which plan you’re currently paying for, that could be a significant savings; the company currently offers subscriptions for $9.99, $15.49, and $19.99 per month.

After the company reported it was losing subscribers for the first time in more than a decade, co-CEO Reed Hastings indicated in April that the company was ready to consider a lower-cost offer, supported by advertising, despite years of rejecting the idea of ​​advertising. Co-CEO Ted Sarandos confirmed the ad tier was in the works in June, and Netflix announced Microsoft as the technology partner helping deliver ads in July.

Unsurprisingly, the ad-supported tier will have some downgrades from the no-ads plans; executives have said some content will be missing from the ad tier at launch, while code in the mobile app indicates that Netflix may not allow users on the ad-supported tier to download shows for offline viewing.

Bloomberg’s Friday’s report sheds light on a few details of the ad tier. The company aims to sell about four minutes worth of ads per hour and wants to run ads before and in the middle of the content. Earlier this week, Bloomberg reported that Netflix does not intend to include ads with its children’s content or original movies. Netflix aims to launch the ad-supported plan in “half a dozen markets” in the last quarter of this year. Bloomberg say. The company plans to launch the tier more widely in early 2023.

In an email to The edgesays Netflix spokesperson Kumiko Hidaka: Bloomberg‘s report is “all just speculation at this point.” She said the company is “still in its infancy deciding how to launch a lower-priced ad-supported tier and no decisions have been made.”

The new advertising plan comes at a turbulent time. After the shocking drop in subscribers in April, Netflix reported another drop in subscribers three months later. Netflix also raised prices for all of its plans in the US in January — its third price hike in recent years — and is testing ways to convert viewers who share passwords into customers who pay for additional streams. And the company faces competition from other streaming services like Disney Plus, whose own ad-supported plan launches in December, and HBO Max, which launched a $10 ad-supported subscription in June 2021 that comes with no downloads or 4K streaming. streaming.

Update August 26, 8:17 PM ET: Updated with Netflix’s statement on the report.

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest article

Meet Dick Van Dyke’s Oldest Daughter, Carrie Beth Van Dyke – Some Of Her Unknown Facts

Carrie Beth Van Dyke is an American actress and star child. She is widely popular as the Hollywood legend's third child Dick Van...

IRCTC concludes agreement to tourist spots of Chhattisgarh . to promote

The Chhattisgarha Tourism Office (CTB) signed a Memorandum of Understanding (MoU) with the Indian Railway Catering and Tourism Corporation on Tuesday (IRCTC) to promote...

Self-proclaimed ‘incel’ charged with pepper-spraying women in Southern California hate attacks

SANTA ANA, Calif. — A 25-year-old man has been charged with pepper spraying women in hate attacks in Southern California, prosecutors said Tuesday.Johnny Deven...

Apple removes the app from the Russian social network VK from the App Store • londonbusinessblog.com

Apple has pulled the app from the Russian social network VK from the App Store worldwide. The social media company said the VKontakte...

VRAI aims to tackle the energy crisis by bringing VR simulation training to the offshore wind sector • londonbusinessblog.com

Virtual Reality (VR) has struggled to move too far outside of gaming circles and specific industrial use cases like medical training, but with the...