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Tuesday, February 7, 2023

No one would rent me a cafe in trendy New York neighborhoods, so I tried something risky. Now I have three coffee shops.

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Shreya has been with londonbusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider londonbusinessblog.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Entrepreneurs can be impatient. When we have a great idea, we want to realize it now. But I’ve learned that patience – taking the time to convince unruly clients, or to prove your concept to questionable investors – can produce a result that is much closer to your vision.


Courtesy of White Noise Coffee Company

Seven years ago I started opening a coffee shop in New York City. Having worked as a barista for a long time, I envisioned a cafe that treated coffee like a performance—the bar that doubles as a stage, where baristas would pull, weigh, and heat the shot of espresso to a precise temperature, telling the origin story of the beans. I wanted the sounds, smells and sights of the store to envelop every customer. I would call it White Noise Coffee Company.

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