Comply with A leaf, a new startup that wants to make hypnosis mainstream. The startup has designed an app that helps you get started with hypnosis and follows various programs to quit smoking, reduce anxiety or lose weight.
Oneleaf raised $4.6 million (€4.2 million) from Frst, Kima Ventures, Raise Ventures and several business angels. Bpifrance also contributed hundreds of thousands of dollars through equity financing.
“Giving up smoking was a subject that really mattered to me. I discovered a whole new world, and that is hypnosis,” founder and CEO Eliott Cohen-Skalli told me. “And the digital experience is better than the physical one. Hypnosis is a state of relaxation and focus at the same time.”
According to Cohen-Skalli, the reason it’s easier to practice self-hypnosis at home is because you’re in a peaceful and familiar environment. You’re not sitting in someone’s office next to a stranger.
There’s also a reason why an app could do well in the hypnosis industry. Real hypnosis sessions can be quite expensive, especially in the US
Oneleaf has written a handful of 21-day programs that help you with smoking, weight management or poor sleep. The company collaborated with hypnosis professionals to design those sessions, such as Laurent Taton, Emily Balcetis, and Judith Prochaska.
The startup then recorded these sessions and added some binaural beats for background music. The result is an audio-only experience that you can launch whenever you want from your phone. Each session lasts 20 to 30 minutes.
Like meditation or fitness apps, Oneleaf bets on subscription revenue. Users can pay $68 to access Oneleaf’s content library. There are also in-app purchases that allow you to unlock a particular program.
The app has been around for a few weeks and the feedback has been good so far. The company now hopes to generate 10,000 downloads per month as soon as possible. When it comes to the distribution strategy, the company will generate some downloads through advertisements, attract web users with content optimized for popular keywords, and form partnerships with some influencers.
At the end of 2023, Oneleaf hopes that it can also convince companies to pay for its product, so that it can become part of the benefit package. Many companies pay for employee assistance programs and various subscription products. Adding Oneleaf to this suite of apps and services makes sense and could create an interesting second revenue stream for the startup. But first it will be interesting to see if Oneleaf manages to build a loyal user base with its consumer product in the coming months.