One of the alternative social networks emerging from the social media backlash of the Trump era is apparently going to try something new.
Parler announced Friday that it has acquired a cloud company called Dynascale to expand its vision beyond offering a (seemingly) do-it-yourself social app to provide infrastructure for companies at risk of taking the boat from mainstream providers. to get.
The social app Parler will now operate under a new parent company known as Parliament Technologies, which also announced another $16 million round for the infrastructure hub. The company did not name who contributed the new money, but rather received significant investments from the deep-seated Republican donor Rebekah Mercer.
Parler’s CEO George Farmer, who will also lead the new parent company, told The Wall Street Journal that Parliament is “in talks with a host of conservative companies” that could use its new cloud services. Farmer took over at Parler after John Matze’s ouster, a change of leadership apparently orchestrated by Mercer.
Parler topped the App Store charts in early January 2021 after Twitter and Facebook banned President Trump for inciting violence at the U.S. Capitol. But that success was short-lived: Apple and Google removed the app from their respective software stores after drawing a line between Parler and the January 6 violence. Amazon also pulled its web hosting, a trifecta of consequences that clearly impacted the company even after it returned to the good graces of the tech giants.
Apple reinstated Parler in April 2021 after the app promised to moderate additional content on iOS, keeping it in line with the company’s standards. Google only allowed the app back on the Play Store earlier this month, indicating that Parler has tweaked the Android app to meet the company’s requirements for “robust” moderation.
Parler returns to a busier landscape of platforms targeting conservatives ready to jump off the mainstream social networks. Trump launched his own app, Truth Social, in February, enticing his supporters with the promise of unfiltered tweets.
Trump will remain banned from Twitter for life, but the company’s hesitant new owner previously stated that he would reverse the decision and open the door for Trump to return to his former platform of choice, likely at the expense of his current one.