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Rapido CEO, Unicorn India Ventures invest in social commerce startup Windo

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  • windo raises $1.5 million in a round led by Unicorn India Ventures.
  • It plans to use this capital raised in the Pre-Series A round for product development and international expansion.
  • The company claims to have over 200,000 downloads from users in 140 countries.

Bengaluru-based social commerce-focused technology platform for individual and small merchants, Windo said on Tuesday it has raised $1.5 million in a round led by Unicorn India Ventures. Rapido India’s CEO Aravind Sanka, Portea co-founder K Ganesh and CapriGlobal also participated in the round, along with a few other investors.

The company plans to use this capital raised in the Pre-Series A round for product development and international expansion.

“The funding we’ve raised is a big step toward realizing our mission to help SMB owners and solopreneurs take and grow their businesses online. We believe our unique approach to the problem will help us win in this space, even in the midst of a seemingly crowded space,” said Silus Reddy, CEO and co-founder of Windo.

Founded two years ago by second-time entrepreneurs Rakesh Vaddadi and Reddy, Windo enables small businesses to manage their online businesses by placing more orders, helping them set up a professional-looking e-commerce store and promoting their products to Instagram users. to market.

The app has nearly 200,000 downloads from users in 140 countries and has 50,000 active monthly users. The company claims to host more than 100,000 online stores and plans to reach an annual revenue run (ARR) of $1 million in the next 12 months.

“Approximately 250 million small businesses and solopreneurs around the world use WhatsApp, Instagram or phone calls to take orders. With the expansion, there is a rapidly growing need for platforms that can support social trade entrepreneurs as even the savvy entrepreneurs find it difficult to create and manage an online website,” said Sparsh Kumar, senior investment officer at Unicorn India Ventures.

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