Reliance becomes the official retailer for American fashion brand Gap in India

    India’s largest retailer Reliance Retail Ltd on Wednesday said it has entered into a long-term partnership with Hole Inc. brings iconic American fashion brand to India

    Due to the long-term franchise agreement, retail dependence has become the official retailer for Gap across all channels in India, according to Reliance Retail.

    Reliance Retail will introduce Gap’s latest fashion offerings to Indian consumers through a mix of exclusive brand stores, multi-brand retail outlets and digital commerce platforms.

    The partnership aims to leverage Gap’s position as a leading casual lifestyle brand and Reliance Retail’s established competencies in operating robust omni-channel retail networks and scaling local production and driving sourcing efficiencies.

    Founded in San Francisco in 1969, Gap continues to build on its denim-based heritage, connecting with customers online, in company-operated and franchised retail locations worldwide.

    Reliance Retail brings the Gap shopping experience to customers in India, offering the brand’s youthful, optimistic fashion for men, women and children.

    “At Reliance Retail, we pride ourselves on bringing the latest and greatest to our customers and are delighted to announce the addition of the iconic American brand Gap to our fashion and lifestyle portfolio,” said Akhilesh Prasad, CEO, Fashion & Lifestyle, Reliance. Retail.

    “We look forward to growing the Gap business in key international markets,” said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc.

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