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Reliance Retail signs up Indian cricketer Hardik Pandya as brand ambassador for new athleisure brand Xlerate

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  • Offers at xlerate start from ₹699 and claim to offer world-class youth sportswear at affordable prices.
  • AJIO Businessthe e-commerce branch of retail dependence has an extensive portfolio of more than 5000 fashion and lifestyle brands.

Reliance Retail launched an athleisure brand Xlerate on Tuesday – featuring Indian cricketer Hardik Pandya as its brand ambassador – on its new trading platform AJIO Business.

The offerings at Xlerate start from ₹699 and the company claims to offer world-class sportswear for youth at affordable prices. The sports resources offered by Xlerate include athletic shoes, athletic and lifestyle shoes and clothing such as training pants, t-shirts, shorts and other accessories.

Every retailer in Indiaincluding small general sports and fashion stores, can order Xlerate products by registering with AJIO Business, the company said.

“Xlerate is sure to delight the price-conscious consumer with its superior and affordable product offering. Our brand ambassador, Hardik Pandya, embodies his spirit of moving forward in life, undeterred by obstacles,” said Akhilesh Prasad, president and CEO – fashion and lifestyle, Reliance Retail.

AJIO Business, the e-commerce arm of Reliance Retail, works together with retailers and traders. It has an extensive portfolio of more than 5000 fashion and lifestyle brands.

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