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Retail sales up 19% from pre-pandemic levels, Western India leads recovery: RAI survey

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  • Retail sell over India has grown 19% since pre-pandemic levels, research shows.
  • According to the survey, West India led the story of India’s retail sales growth.
  • Consumer durables and electronics saw the strongest growth from pre-pandemic levels, followed by Quick Service Restaurants.

Retail sales across India grew 19% in October 2022 compared to pre-pandemic levels (2019) and 15% year-on-year growth, a
Retail Business Survey By the Retailers Association of India (RAI) turned out on Monday.

The survey further found that Western India led retail sales in October 2022, indicating 25% growth from pre-pandemic levels in October 2019. South India and East India reported growth of 18% each, followed by North India at 14%.

“The lifting of pandemic-related restrictions has resulted in an overall growth of retail businesses across regions and categories. To understand the full impact of the festival season on retail sales, it is essential to put the October and November numbers together. We await the results for the month of November to draw definitive conclusions. However, all signs point to a positive trend,” said Kumar Rajagopalan, CEO of RAI.

In terms of categories, consumer discretionary and electronics saw the strongest growth at 38%, followed by Quick Service Restaurants at 33% as of October 2019.

Sports goods followed with a 30% growth, followed by food and groceries which marked a 23% increase from pre-pandemic levels, according to RAI.

However, comparison with October 2021 levels showed that sporting goods made the biggest jump at 35%, followed by consumer durables and electronics at 32%.

RAI is an advocate for retailers in India, working with all levels of government and stakeholders to promote and support retail investment.

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