12.2 C
London
Monday, September 26, 2022

Samsung Australia to pay $9.7 million for misleading ads

Must read

Ian grows into a hurricane as Florida begins evacuations and Cuba braces for potential flooding

Ian strengthened into a hurricane Monday as Florida began ordering evacuations this week and preparing for potential flooding.Tornadoes are also possible late Monday and...

These are the industries ripe for innovation under the Inflation Reduction Act • londonbusinessblog.com

With a month In hindsight, we're getting a better idea of ​​what the Inflation Reduction Act will mean for the US economy and the...

Gently’s store aggregator aims to take the friction out of locating second-hand clothing • londonbusinessblog.com

Samuel Spitz is a used clothing enthusiast, but found that he spent hours searching dozens of resale sites to find certain items and came...

Limit reached – Join the EU Startups CLUB

€147/quarter This option is ideal for companies and investors who want to keep up to date with Europe's most promising startups, have full access...
Shreya Christinahttps://londonbusinessblog.com
Shreya has been with londonbusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider londonbusinessblog.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Samsung Australia ordered by federal court pay a $14 million (approximately $9.7 million USD) fine for a deceptive marketing campaign, as noted by PhoneArena† The ads in question suggested that some of its water-resistant phones could be used in swimming pools and beaches, which Samsung’s own website advises against.

The ads ran between March 2016 and October 2018 and featured Galaxy A-series, S7-series and S8-series phones. They are all IP68 rated, meaning you can fully submerge them in water for extended periods of time – in this case up to 30 minutes to a depth of 1.5 meters (about five feet). But that protection only applies to fresh water – salt water and chlorinated pool water are another matter.

Samsung’s ads implied that it’s okay to take your phone with you while surfing. It is not recommended to take your phone with you while surfing.
Image: Australian Competition and Consumer Commission / Samsung Australia

The Australian Competition and Consumer Commission (or ACCC) ordered Samsung Australia to pay for these claims in 2019, and the federal court orders Samsung to pay. ACCC president Gina Cass-Gottlieb says the organization has reviewed hundreds of complaints from Galaxy owners who say their phones malfunctioned or stopped working after being exposed to water. The weak link seems to be the charging port – if the phone is used in salt water or chlorinated water and then charges before the port is completely dry, corrosion can occur.

It’s all a good reminder that even a strong waterproof rating like IP68 has certain limitations. It’s best to be careful before believing something you see on TV and taking the plunge with your smartphone.

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest article

Ian grows into a hurricane as Florida begins evacuations and Cuba braces for potential flooding

Ian strengthened into a hurricane Monday as Florida began ordering evacuations this week and preparing for potential flooding.Tornadoes are also possible late Monday and...

These are the industries ripe for innovation under the Inflation Reduction Act • londonbusinessblog.com

With a month In hindsight, we're getting a better idea of ​​what the Inflation Reduction Act will mean for the US economy and the...

Gently’s store aggregator aims to take the friction out of locating second-hand clothing • londonbusinessblog.com

Samuel Spitz is a used clothing enthusiast, but found that he spent hours searching dozens of resale sites to find certain items and came...

Limit reached – Join the EU Startups CLUB

€147/quarter This option is ideal for companies and investors who want to keep up to date with Europe's most promising startups, have full access...

The biggest names in quantum startups are part of a new government advisory group to make this happen

Leading startup founders in the quantum computing space have been brought in by the Federal Secretary of Industry and Science, Ed Husic, as part...