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Samsung’s mobile division records its best-ever Diwali sales amounting to ₹14,400 crore in September-October

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Samsung India on Friday, it said its mobile business division achieved record sales of Rs 14,400 crore during the festive months of September and October in India, making it the best Diwali sale for the South Korean giant.



Samsung India’s mobile division achieved record sales thanks to strong consumer demand for premium smartphones such as the Galaxy S22 series and the recently launched foldable devices, Aditya babbarSenior Director and Head of Product Marketing, Mobile Business at Samsung India told IANS.

“Sales grew by healthy double digits during the festive months thanks to strong demand for premium smartphones and Samsung’s premium smartphones (Rs 30,000 and above) grew 2 times in the current year (January-September),” Babbar informed.

Both the Galaxy S22 series and the fourth generation of foldable devices – Galaxy Z Fold4 and Z Flip4 – have seen huge demand from customers.

Samsung said it continues to lead the broader smartphone market by selling for the 10th year in a row.

“We have consolidated our leadership in smartphones this year. Along with premium smartphones, 5G smartphones have seen tremendous demand from consumers in India,” said Babbar.

According to Counterpoint Research, Samsung ushered in the 5G smartphone segment India for the fourth consecutive quarter in Q3. Samsung was also the fastest growing brand in the premium segment.

Samsung ranked second in the third quarter in India and was the only smartphone brand in the top five with annual growth. The company also led the handset market (feature phone+smartphone) with an 18 percent share of the country.

Babbar said Samsung had the largest 5G portfolio in India, with more than 20 5G smartphones and tablets currently in the country.

“Consumers have made a major upgrade in the just-closed holiday season – to both 5G smartphones and premium smartphones,” Babbar told IANS, citing the growth in 5G smartphones as another big driver of Samsung India’s success.

Babbar said the company’s innovations in platforms and services have helped consumers tremendously.

Samsung Finance+, the company’s lending platform for new customers with credit, saw more than 1 million transactions during the holiday season, he said.

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