Paradyes claims to be India’s first semi-permanent hair color brand, producing and selling hair colors that last for 8-10 washes. Following its appearance on the show, the brand’s website saw a 20x spike in traffic, while sales doubled, its founder, Yushika Jolly, claimed in a LinkedIn post.
“After our broadcast, our sales almost doubled on our website and a few specific marketplaces. Our website has seen a 20x spike in traffic. Numerous distributors and retailers have contacted us. In the past two days, our Instagram has gained more than 9,000 followers,” said Jolly.
Founded by husband-wife duo Siddhartha Raghuvanshi and Yushika Jolly in March 2021, Paradyes had the sharks fight over a stake in the company, making up one of the most dramatic episodes of the season. However, Jolly also revealed on LinkedIn that her decision to walk away with a lower rating but the “right sharks” drew the public’s wrath, with people bombarding her (but not her husband) with online hate messages.