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Amazon has announced its annual Prime Day sale is slated for Tuesday, July 12 and Wednesday, July 13, and this year, as always, Amazon will lower the prices of many of its products for its Prime members. In fact, it looks like the big two-day event is already picking up some momentum with some early deals.

If you’re interested in the goodies on offer but haven’t signed up for Amazon Prime yet, don’t worry – Amazon makes it really easy. (Not surprisingly — after all, it would be the sad salesperson that would make it hard for people to become new customers.)

In addition to giving you access to Prime Day bargains, Amazon has come up with a number of features to entice people to sign up for its Prime service. These include access to: Prime Video, its streaming video service; free and faster shipping on purchases (with two-day delivery for many items and even same-day delivery for some); free delivery on a selection of groceries (in selected cities); Amazon Music Prime audio streaming (not to be confused with the more comprehensive Amazon Music Unlimitedwhich is an additional $8.99 per month for Prime members); Prime Gaming, including a free Twitch channel subscription; unlimited photo storage (along with 5G video storage); and Prime Readwhich gives you access to a library of comics, books and magazines.

You can share your Prime account – and all of its features – with one other adult. And you get a free 30-day trial so you can try it out (and the Prime Day specials).

Here’s how to sign up.

Amazon offers several Prime plans.

Choose a subscription

  • Go to https://www.amazon.com/amazonprime and click on the link Discover other plans
  • Choose which subscription you want. With the basic plan, you can sign up for the service for $14.99/month or $139/year, which works out to just over $12/month.
  • If you are a student, you can sign up for first student† You get a free six-month trial and after that, you only have to pay $7.49 per month. You also get some additional discounts, such as Showtime for 99 cents per month (up to a year), Amazon Music Unlimited for 99 cents per month, and a two-month trial of Kindle Unlimited.
  • If you receive government aid or use an Electronic Funds Transfer Card (EBT), you can also participate for less: $6.99 per month with a 30-day free trial.
  • Is it your birthday soon? If you have a generous friend or relative, they can gift you a Prime membership for three months ($49) or all year ($139).

create an account

  • Once you’ve decided which plan to go with, you’ll need an Amazon account. If you don’t have one yet, you’ll need to sign up. Click “Try Prime Free” and then “Create Your Amazon Account” to set up one with your name, email address, and password. We strongly recommend that you also set up two-factor authentication for your account.
  • On the next page, Amazon verifies your account by sending a so-called OTP (one-time password) to your email address. Go to your email, copy the OTP, paste it into the Amazon page and click Verify
  • You will then be prompted to enter your credit or debit card information.
  • And you’re done!

We should probably mention the obvious: you can sign up for a Prime membership, take advantage of the 30-day free trial, then cancel it after Prime Day sales are over. But you can only do that once, so you won’t be able to use that trick again next year when Prime Day is back.

Update June 23, 2021, 2:05 PM ET: This article was last published on June 9, 2021 and has been modified to reflect updated information about Amazon Prime.

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