People have been occupied, and the concept of wives staying at home has been outdated. Both the husband and wife have to work to make ends meet. The fast-paced life does not give them enough time to deal with household chores, especially laundry. This is where laundry services in London come to the rescue.
As the customer lifestyle evolves and technology advances, the laundry industry has changed trends to provide for the needs of its target audience. An average household is estimated to have 50 pounds of laundry weekly. This is expected because of the increased urbanization and busyness of life. Moreover, the target audience does not only limit to households, it includes hotels, restaurants, and other businesses that offer hospitality services.
The on-demand laundry service market is experiencing an increase in customer purchasing power and increasing city projects driving the growth of the market. Is the laundry service business in London, the same as the laundry services in NYC? Let’s take a look at their situation.
Most laundry service businesses in London are in districts with transient populations or low-income. This is to help audiences that do not have a washer and dryer at home. But this does not excuse the families and bachelors living in the city center, some also seek laundry shops as it is more expensive to buy laundry machines.
As the target audience widens, laundry service businesses offer more amenities to make their customers comfortable. Some still visit for self-service laundry and as washing and drying take time, laundry shops offer amenities that occupy customers while waiting.
Laundry services do not make a huge revenue stream unless they offer additional products and services like drink vending machines. Meanwhile, other laundrette offers free Wi-Fi for their customers to surf the net. It is helpful for modern professionals to give them the option to multitask on important things.
More Offered Services
Business models have evolved because of the market trend and the advent of technology, and this includes the laundry service businesses. It is noticeable how the traditional laundry market started from hiring people to wash your clothes at home, visit coin-operated laundry shops, to appointing laundry pickup and delivery services.
The on-demand pickup and delivery service has been accelerated to be available online because of the pandemic crisis. Now, people in London are expecting laundry service businesses around their neighborhood to have a website or mobile application. Businesses who have a mobile app or website gained traction and reached out to new customers.
Laundry service businesses continuously add services such as dry cleaning, pickup and delivery, and urgent laundry services to compete with others.
Planning to Set Up a Laundry Business?
There are several laundrettes, dry cleaners, and laundry business owners in London, but planning to set up one is not a problem. You need to choose the right location and check out your competitors along the neighborhood. Craft a comprehensive business plan and once you open your doors to the public, start marketing!