Snapchat has launched a new in-app game called Ghost Phone, designed to showcase the company’s AR technology by letting players discover the secrets of an abandoned phone and hunt supernatural creatures around them.
To start the game, users can either go to Snapchat’s Lens Explorer and find the Lens called Ghost Phone, tap the Rocket icon in Chat, or click directly on this link.
To play, you have to hunt different types of ghosts by performing different activities. Players can find clues in text messages and unlock data and camera modes to capture the AR ghosts, while also learning more about the phone left behind. You also need to get up and walk around a bit to complete the game’s tasks, but no Pokémon Go level effort is required.
It takes a while to play Ghost Phone, but luckily your progress is saved even if you stop and come back to it.
The company says the game was built using the Lens Studio and web-first game engine PlayCanvas. The game uses Snap’s World Mesh Technology and surface recognition to place game objects around the user.
Snap has some Bitmoji style spell earlier, but this is one of the first forays into AR-based gaming. Last month, the social media company teamed up with game studio HiDef to develop a social dance game.
According to the company’s second quarter 2022 earnings report released last week, it registered 18% year-over-year growth to reach 347 million daily active users. However, its revenue growth (13%) was well below its previous expectation (20-25%) and it said, “We are not satisfied with the results we are delivering despite the current headwinds.”