2.6 C
London
Monday, February 6, 2023

Snap’s chief business officer Jeremi Gorman to start running ads on Netflix

Must read

Former aspiring assistant accuses George Santos of ethical violations and sexual harassment

Rep. George Santos, RN.Y., the freshman congressman accused of fabricating key parts of his resume, is accused of ethical violations and sexual harassment...

Google tries to reassure investors about AI’s progress while ChatGPT gives it a breath • londonbusinessblog.com

Google tried to reassure investors and analysts during its quarterly results on Thursday that it is still a leader in AI development. The...

Samooha launches with technology that enables companies to share data securely • londonbusinessblog.com

Samooha, a startup developing a “cross-cloud” data collaboration platform, today announced it has raised $12.5 million in a tranche of funding backed by Altimeter...

Brielle Barbusca- Wiki, age, height, net worth, boyfriend, ethnicity

Brielle Barbara is an American actress best known for her role as the onscreen daughter of Debra Messing in the American blockbuster series The...
Shreya Christinahttps://londonbusinessblog.com
Shreya has been with londonbusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider londonbusinessblog.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Netflix has found an executive to lead the ad-supported tier plan: Snap’s chief business officer and top ad executive, Jeremi Gorman.

Gorman told colleagues at Snap on Tuesday that she was leaving to join Netflix, along with Peter Naylor, Snap’s vice president of ad sales for America, according to two people familiar with the matter. Russ Caditz-Peck, a Snap spokesperson, confirmed the departure.

Both Gorman and Naylor are leaving Snap amid a restructuring of its ad team and layoffs that hit the social media company this week. Snap plans to cut about 20 percent of its workforce starting Wednesday. The edge previously reported.

Netflix has had its own layoffs this year, laying off hundreds of employees and scaling back programming after reporting its first subscriber loss in a decade. Now the company is gearing up to launch a cheaper tier backed by ads that can cost between $7 and $9 per month and will exclude extras like the ability to download videos.

Kumiko Hidaka, a Netflix spokesperson, confirmed that Gorman will become the company’s President of Worldwide Advertising, reporting to COO Greg Peters. Naylor will lead Netflix’s ad sales organization and report to Gorman. Proverb reported first on the rents.

“Jeremi’s deep experience in running ad businesses and Peter’s background in leading ad sales teams together will be critical as we expand consumer membership options through a new ad-supported offering,” Peters said in a statement.

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest article

Former aspiring assistant accuses George Santos of ethical violations and sexual harassment

Rep. George Santos, RN.Y., the freshman congressman accused of fabricating key parts of his resume, is accused of ethical violations and sexual harassment...

Google tries to reassure investors about AI’s progress while ChatGPT gives it a breath • londonbusinessblog.com

Google tried to reassure investors and analysts during its quarterly results on Thursday that it is still a leader in AI development. The...

Samooha launches with technology that enables companies to share data securely • londonbusinessblog.com

Samooha, a startup developing a “cross-cloud” data collaboration platform, today announced it has raised $12.5 million in a tranche of funding backed by Altimeter...

Brielle Barbusca- Wiki, age, height, net worth, boyfriend, ethnicity

Brielle Barbara is an American actress best known for her role as the onscreen daughter of Debra Messing in the American blockbuster series The...

Elon Musk says bots with “good content” can use Twitter’s API for free

Elon Musk says Twitter will give bots that deliver "good content" free access to the Twitter API. As noted in a post on...