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Snap’s Sophia Dominguez cherishes the future of augmented reality

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This story is part of londonbusinessblog.com’s Most creative people in business 2022. See the full list of innovators who made breakthroughs this year and made an impact on the world around us.

Snap’s augmented reality isn’t just a theoretical future trend: it’s already a thriving part of the Snapchat experience, enjoyed by 250 million users every day. The reason 250,000 developers, working everywhere from concert promotion company Live Nation to New York City’s Department of Environmental Protection, can create AR Snapchat lenses for that quarter-billion audience, because Snap’s head of AR platform partnerships, Sophia. Dominguez, making sure creators get what they need. And the relationship works both ways: “Only through them are we going to help make the future of augmented reality a reality,” said Dominguez, who is responsible for both educating developers about what’s possible and ensuring their input helps shape it. of Snap’s AR roadmap.

While the most well-known Snapchat lenses might be crazy special effects like turning a user into a rainbow-puking unicorn, Dominguez, who has spent her career popularizing virtual and augmented reality and wearable technology, is helping a developer community interested. in the use of AR in increasingly ambitious domains, including education, information and gaming. To that end, she helped roll out several tools in 2022, including Custom Landmarkers, which allow third parties to link their Snapchat lenses to specific real-world locations, and Lens Cloud, a suite of cloud-based services to accelerate AR creation.

A few hundred content creators also have access to the latest version of Snap’s Spectacles’ smart glasses, which includes dual 3D waveguide displays to weave AR directly into the world people see in front of them. Consumers can’t buy these new Spectacles: Dominguez is planning them with developers to serve as an experimental testbed for AR ideas as creators prepare for the era when AR headgear can be a useful part of everyday life.

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