If you’re still If you think of a four-year degree as a requirement for your earnings teams, you’re missing out on a huge talent base.
The reality is that when it comes to sales, the vast majority of the skills and knowledge needed to be successful are learned on the job. There is no such thing as a degree in sales because the formal education system has overlooked this critical area. So why would we think a degree is so necessary?
Instead, my biggest recommendation to business leaders looking to attract top talent is to think differently: Find the personalities and skills that work best for your team and focus on upskilling through learning on the job. This rewards you with the strongest, most successful revenue teams in the industry.
The end of the four-year training condition
There will always be professions that require a degree. However, hiring managers are increasingly realizing that when it comes to revenue teams, some assets are more valuable than a four-year degree.
The sales learning education system is broken and we need to fix it.
According to Sales Impact Academy (SIA) research, more than eight out of ten hiring managers in the US believe that sales professionals are largely trained on-the-job. Nearly everyone (95%) wished more sales candidates entered the market with stronger specialist training rather than a four-year general education.
If a talent shortage looms in the wake of the Great Resignation, rethink your job openings. If you still have a bachelor’s degree as a requirement for sales development rep roles, ask yourself why? Is it because you think those applicants are better suited for the job? Or is it because it has always been that way?