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Surfe brings your CRM data to LinkedIn – and vice versa • londonbusinessblog.com

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surfthe startup originally called Leadjet is an interesting browser extension if you spend a lot of time on LinkedIn and are tired of switching between your CRM and the professional social network.

When you install the Surfe browser extension, you get some useful syncing features between your CRM and LinkedIn. This way you can find leads on LinkedIn and easily export them to your CRM platform. But you can also view CRM data directly on LinkedIn profile pages.

“We believe the CRM should be where the relationships take place,” co-founder and CEO David Maurice Chevalier told me. “We’re just closing the gap here between these different platforms and CRMs.” Surfe works with HubSpot, Salesforce, Pipedrive and Copper.

Surfe started out as a quick export tool for LinkedIn. You install the browser extension and you can export a LinkedIn profile to your CRM without having to manually copy and paste a lot of data.

But it has evolved into a more powerful tool that offers two-way sync. Surfe injects CRM data directly into LinkedIn so you can interact with your CRM where you already spend most of your time.

When you add a LinkedIn contact to your CRM, you can fill in CRM fields from there: industry, company size, role in the company, etc. If you rely heavily on LinkedIn messaging, you can also sync private conversations to your CRM.

It can be especially useful with multiple sellers. You can see if anyone on the team has already contacted a specific person and the current status of the deal.

All of these new features make for a healthier relationship with LinkedIn. “We’re not a data exporter, we’re increasing the time spent on LinkedIn,” says Chevalier.

The browser extension also acts as a shortcut to your CRM. You can take notes and create tasks with just a few clicks.

There is a bigger game for Surfe. The startup wants to modernize the CRM interface. Users can access full screen views with the deal pipeline in kanban and list views. It may not be a replacement for your CRM, but it can help you make quick updates.

“The CRM is more of a data platform and we think we need a new front-end,” says Chevalier.

There are 1,500 companies that use Surfe in one way or another. Some vendors are just getting started right away, while other companies have hundreds of licenses. Spendesk, for example, is a major Surfe customer.

Surfe competes with products like Notepad and dooly. Next, the team plans to bring CRM features to more places on the web.

The company raised $4 million (€4 million) this summer in a seed round led by 360 Capital. Other participants in the round are TS Ventures and various business angels.

More impressively, the team managed to reach €1 million in annual recurring revenue without a proper sales force. Now that it has raised some money, it wants to reach the next level.

Image Credits: surf

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