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Swiggy denies exodus from high-end cafes, restaurants amid major discount concerns

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As reports showed that several high-end restaurants with multiple outlets in Delhi-NCR have been scrapped from Swiggy Dining amid deep concern over discounts, reliable industry sources said on Thursday that most of those cafes and restaurants have also removed themselves from other online food delivery platforms, such as Zomato.



The sources told IANS that only 20 brands with nearly 400 outlets have been dropped from the list swiggy Dineout, and one of those brands has nearly 250 eateries alone.

According to them, restaurants like Smoke House Deli, Social, The Beer Cafe, and Mamagoto have opted out of most online food aggregator platforms, not just Swiggy.

Your Story publication previously reported, citing the National Restaurants Association of India (NRAI) sources, that at least 400 brands and more than 900 eateries in 13 cities across the country have sent takedown notices to Swiggy in the past two weeks.

A Swiggy spokesperson told IANS that Swiggy Dining out works with more than 15,000 restaurant partners on the platform in more than 20 cities and continuously works with them to improve the offering and make this partnership achievable for everyone.

“Restaurant partners on Swiggy Dineout have complete freedom to decide how much discount they want to offer customers through their in-app listing,” the spokesperson said.

“Thousands of partners continue to join us and list on Swiggy Dineout each month, and only a handful of restaurant partners have expressed a desire to delist from the platform. We remain in contact with restaurant partners and NRAI representatives to review their choices,” he said. the food. delivery platform told IANS.

In the online food delivery platform, Swiggy announced in May that it has acquired Dineout, a tech platform for dining out and restaurants, for an undisclosed amount. According to sources, it involved a deal of 120 million dollars.

Founded in 2012 by Ankit Mehrotra, Nikhil Bakshi, Sahil Jain and Vivek Kapoor, Dineout helps people discover the best restaurants, make table reservations and enjoy discounts and privileges at select restaurants.

NRAI has said Dineout’s deep discount techniques are disrupting the restaurants’ core businesses and “populating a dangerous discount culture that will be irreversible.”

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