Telegram has cut monthly subscription fees for its premium tier in India by more than half just months after launching the offering as it aggressively monetizes a large user base in one of its largest markets.
In a message to users in India on Saturday, Telegram said it was making the subscription available in the country at a discount. The monthly plan now costs customers 179 Indian Rupees ($2.2), down from 469 Indian Rupees ($5.74) earlier. The app’s monthly subscription, called Telegram Premium, costs between $4.99 and $6 in every other market.
Users who didn’t receive the message will also see the new price in the settings section of the app, they said, and londonbusinessblog.com has independently verified it.
India is one of the largest markets for Telegram. The instant messaging app has amassed more than 120 million monthly active users in the country, according to analytics company data.ai. (An industry executive shared the numbers with londonbusinessblog.com.) That figure makes the app the second most popular in its category in the country, second only to WhatsApp, which has attracted more than half a billion users in the South Asian market.
Telegram, which claims to have amassed more than 700 million monthly active users worldwide, introduced the optional subscription offering in June this year in a move that it hopes will improve its finances and continue to support a free tier. Premium customers get access to a wide range of additional features, such as the ability to track up to 1,000 channels, send larger files (4 GB), and faster download speeds.
The Dubai-based company joins a list of global tech companies offering their services at a lower cost in India. Apple’s music app charges $1.2 for the individual monthly subscription in the country, while Netflix’s offering in the country starts at $1.83.