- The startup closed its pre-seed round at a total of $1.3 million.
- Tesla’s investor Tim Draper was also an early participant in the company’s pre-seed financing round.
- The funds will be used to execute the go-to-market strategy of the company’s first upliance delishUp.
Bengaluru-based consumer hardware startup Up, formerly known as React Labs, has raised $500,000 from Rainmatter led by
In addition to Kamath, the startup received investment from co-founders of Ather Energy, Unacademy and the Stanford Angels & Entrepreneurs India. Tesla’s investor Tim Draper was also an early participant in the company’s pre-seed financing round.
Founded by Mahek Mody and Mohit Sharma, the startup has designed a smart ‘upliance’, delishUp. The device features a touchscreen with unlimited built-in guided recipes, coupled with a pot that heats and boils, and offers controlled chopping, stirring and other culinary functions.
The money raised recently will be used to execute the go-to-market strategy of its Made in India device, delishUp. The startup wants to make cooking healthy, easy and accessible for millennials and Gen-Z.
“Everyone knows that the best way to manage your health is by eating home-cooked food, and with this new funding, we look forward to bringing DelishUp to consumers across the country. Most of the other services available on the market focus on the exercise or ‘calories out’ options, but almost none of them give users the superpower to take control of ‘calories in,’” said Mahek Mody, co-founder and CEO of Up.
The device has been tested in more than 250 Indian homes and kitchens and will be delivered in December this year. Consumers from the brand’s beta testing program also turned into mini angel investors, the company said.
With this device, the company claims that even people without experience in the kitchen can cook without any problems.
The company says the recipes on the upliance are designed in-house, taking into account ingredients that are readily available and their nutrition. It also calculated the macros and calories for all meals. The connected features offer unlimited recipes and added features such as grocery shopping, menu planning and more.
“The next generation of smart and connected innovation will be designed to improve the quality of our home lives. The next generation of smart and connected devices for the world will be built in countries like India and by the emerging generation of hardware startups,” said
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