Opinions expressed by londonbusinessblog.com contributors are their own.
On paper, the Conference of Emerging Franchisors (EFC) is an event for emerging and re-emerging franchisors to discuss, learn and gain critical insights for the growth of your franchise business. That’s it – and much more. This year’s Emerging Franchisor Conference takes place November 2-4 in the great state of Tennessee in the entertainment capital of the Southeast, Nashville.
What to expect at the EFC
Participants will have the opportunity to connect with fellow franchisers at the same growth stage – as well as the most experienced experts in the business – from across the United States. Each participant shares the universal experience of pursuing success through the franchise business model. Franchising is unique in the opportunities and challenges it can bring to managers and executives, and this conference is the place to find solutions to your problems and discover new areas of expansion. The vast network of connections at EFC lasts much longer than the three-day conference.
Related: Emerging Brands Drive Consistent Growth in Franchise Industry
Last year, Aamer Rehman attended EFC for the first time after making the decision to transition his business into a franchise. Aamer has spent the past ten years building his business, Primera Insurance and Tax Services, using the connections he made at EFC last year to create a growth strategy.
Aamer took advantage of one of the many benefits of becoming IFA memberr and joined the Francship program. The Franship Program connects emerging franchisors with experienced veterans of franchising to mentor and guide them through the challenges. Aamer was paired with Nancy Bigley, President and CEO of Little Gym. Although Nancy and Aamer have two different types of businesses, they share a common goal: to grow their business, maintain excellence within their brand, and continue to learn from each other. The two first met at the Emerging Franchisor Conference and have been in touch ever since. Over the past year, Aamer has reached out and talked to Nancy whenever he found himself in a situation where he needed the expertise and knowledge of an experienced franchisor.
After attending his first EFC conference, Aamer realized, “I’m not alone, there are tons of people who are either on the same company timeline as I am, or they’ve been through what I’m going through in the past, so they understand where I come from. I can relate to them and they are always willing to help me.” This year, Aamer will be attending EFC with an employee from one of its eight locations in Texas.
Get advice from franchise experts
As a franchisor, the challenge of scaling and growing your business can be scary and daunting. At EFC, there is a sense that no one is alone in franchising. An array of experts from across the industry will attend, varying in size, market and reach. Every sector of franchising is covered: food and beverage, education and technology, service and accommodation, retail and more.
The International Franchise Association created this conference around the unique needs of emerging franchisors. Speakers, panels and general session meetings will cover topics specifically tailored for those new to franchising and wanting to learn more. Sessions delve deeper into current issues such as the current inflationary environment and how it could affect your business. IFA CEO Matt Haler will host a session on the importance of advocacy and explain why California’s recent approval of the FAST Act is important to you and your company. And, of course, there’s plenty of time for networking, roundtables dedicated to exchanging ideas, and definitely some live music with fellow franchisers at one of Nashville’s famous honkytonks.
Related: 2022 Franchise 500 Ranking
The EFC conference is the place to immerse yourself in the franchise community. It’s the chance to be a sponge soaking up knowledge and information from peers. When asked how he felt after his first EFC conference, Aamer said, “We win together as a franchise community, that’s what I felt and I walked away with it.”