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The great Indian festival of staff: e-commerce companies gear up for Indian shoppers

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  • More than five lakh temporary jobs will be created throughout e-commerce companies during the festive season.
  • The greatest demand for personnel is seen in fast trading, retailers and FMCG companies.
  • Indian shoppers expected “revenge shopping” this holiday season.

Amid an increase in post-pandemic purchases and economic activity, e-commerce companies are gearing up for the holiday season by expanding their temporary workforce at a rapid pace. This festive season is expected to see a doubling in logistics and delivery alone as shoppers are expected to indulge in “revenge shopping.”

In the season that starts in October and lasts through December, companies will add 20% more to their current workforce, and the pay scale will be 8%-10% higher than last year, according to HR analytics firm TeamLease. It also expects India to have 372 million online shoppers by the end of 2022.

“In total, five lakh additional jobs are expected to be created during the holiday season in India. In the FMCG sector, the demand for Feet-on-Street Vendors (FOS) will be highest. Companies will add 20% more to their current workforce and even pay about 10% more than last year,” said TeamLease.

Flipkart’s
Big Billion Days sales and Amazon‘s
Amazing Indian festival are scheduled for later this year, to cash in on the festive buying feeling. in 2022, flip card aims to create 50,000 jobs in its centers and is hiring at least 400 new employees every day at its Haringhata warehouse for its upcoming flagship sale.

Myntra, one of India’s largest retailers, is also preparing for its ‘Big Fashion Festival’.

“Myntra has a robust last-mile delivery facility with 80% MENSA (Myntra Extended Network for Service Augmentation) partners. The extra incentive from the frontline delivery partners during peak days will also help create a smoother consumer experience, especially our Big Fashion Festival,” Nupur Nagpal, CHRO of Myntra told https://londonbusinessblog.com/ India.

Sales during the holiday season generate huge revenues for e-commerce businesses. According to wealth manager Bernstein’s report, gross trading value (GMVs) of e-commerce companies reached $9.3 billion in 2021 in October, up 26% year-on-year. Flipkart led the festival market share with 62%, while Amazon had 27%.

Recruitment at large and small companies

E-commerce companies, large and small, have plans to hire more staff and expand their operations. Shops are also seeing an uptick in activity and will join the rental car business.

“By the middle of the quarter, especially in fast trading, the workforce during festivities will increase by 20%. Stores hit hard by the pandemic are now reviving and are expected to hire more staff. This is mainly intended to cater to the weekend crowd, who flock during the holiday season,” said Ajoy Thomas, vice president and business head at TeamLease Services.

The New Shop, an omnichannel e-commerce company largely operating in North and West India, plans to have 1,000 stores in India by 2025 and is also recruiting. The company is a 24-hour convenience store that sells FMCG products.

“The holidays have always been big for retail. On average, consumer discretionary spending increases during festivals, leading to more customers and gifts. Hiring numbers will increase by 10-15% and store operations are expected to grow by 70-100%,” Aastha Almast, co-founder of The New Shop, told https://londonbusinessblog.com/ India.

The New Shop aims to target Tier 2 and Tier 3 cities and expects to hire more than 200 employees in the cities of UP, Haryana and MP.

Thomas from TeamLease said that while there has been an increase in temp hiring during the holiday season, it is critical that e-commerce companies permanently include these workers in the workforce after the festivities are over.

The unemployment rate in India had risen to 23.5% in April 2020 according to:
statistic report. From May 2022, it will be 7%. The major Indian festivals after the pandemic are expected to further lower this stat.

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