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The Man Behind the Viral Horse Drawing Meme Talks Advertising

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Shreya Christinahttps://londonbusinessblog.com
Shreya has been with londonbusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider londonbusinessblog.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Award-winning Executive Creative Director Ali Bati runs a number of diverse ad campaign initiatives, from getting more people to enroll in art school to helping conserve the planet’s biodiversity. But he always starts his process the same way: “The key is to find the human truth,” he explains londonbusinessblog.com the magazine’s editor-in-chief Jason Feifer. “Market dynamics may be different around the world, but essentially we have more in common than we think.”

Bati tells how an art school ad turned into an insanely viral Game of Thrones meme

Recently, the World Wildlife Federation challenged Bati to come up with a campaign to draw attention to animals on the brink of extinction. But instead of focusing on cute and cuddly creatures, the campaign took a different approach. They showed how scary a world without sharks, scorpions and the like would be. “To make a campaign appealing, there has to be tension so that people care more about it,” explains Bati. “When you look at it, it evokes a reaction or emotion. And that’s what we were aiming for.”

Watch the full interview to learn more about how Bati approaches new projects and how you can use the same creative process to deliver messages that resonate with your audience.

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