Co-founder of BuiltGena TikTok growth agency and author of the book ‘Outset’.
Growing followers on social media has been a game-changer in the digital marketing economy. The rise of social media marketing has created a new era where individuals and businesses can advertise directly to their audiences. TikTok is a social media app that allows users to create and share short videos and is the fastest growing social media platform Today.
In the winter of 2021 I started creating content on TikTok. I was instantly hooked on the app as it allowed me to express my creativity in a way that I could never do on other platforms. I’ve always loved telling stories, but never had a platform to do it. TikTok allowed me to creatively tell my own stories. In the past two years I have gained a following of over 10 million on the app and have been able to create a stable career and life with my TikTok content. Here are three lessons I learned from growing my followers on TikTok that you can use too:
Lesson 1: Stick to a niche.
One of the most important aspects of growing your TikTok following is sticking to a niche and making your content accessible to your audience. Focus on creating content that is interesting and accessible to your audience. It should be recognizable, engaging and enjoyable for the specific TikTok audience. For example, I chose to create specific types of TikToks that would appeal to a younger and more diverse audience because I saw that there was a gap in that specific type of content. Once you’ve identified a niche, stick to it and don’t look back.
Lesson 2: Create content that is relevant to your audience’s interests.
One of the main ways to create an engaged followers on TikTok is to make sure your content is relevant to your audience’s interests. To do this, you need to take the time to get to know your audience and their interests. You can do this by interacting with your audience and asking them what they want to see more of. Making sure your content is relevant to your audience is important as it makes the content more interesting and recognizable to them. Your audience’s interests will change regularly, so it’s important that you interact with them to ensure you stay on top of your content.
Lesson 3: Don’t give up.
I would like to believe that the most important lesson I learned was not to give up. In order to gain followers on TikTok, you will likely have to deal with negative comments, hateful messages, and people who doubt you. Every day I posted my content, I received negative comments from people who were angry because they didn’t like my content and wanted me to stop posting. If you come across these people, don’t pay attention to them – they are not part of your audience. To grow your following, you will have to deal with negative comments and haters, but that doesn’t mean you have to give up. You should continue to create content that is interesting and accessible to your audience.
The lessons I’ve learned from growing my TikTok following have helped me form a stable social media career. I believe it’s important to apply these three lessons to any type of social media platform you want to grow your following. The internet is a powerful space and if you want to gain followers on social media, the lessons above can help you do that.
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