People flock to Costco for its cheap prices on surplus items, from household items to groceries to even electronics.
But an item not synonymous with the discount club? Designer clothing.
Until now, yes. The latest TikTok craze has shoppers flaunting Costco broadcasts from major brands like Tommy Hilfiger and Puma to couture designers like Valentino and Givenchy.
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In fact, the couture find inspired one TikToker Jennifer Maldonado to start the now viral account Costco Couturewho has amassed more than 23,000 followers and millions of views on videos of Maldonado showing off her coveted designer finds at Costco stores in the Los Angeles area.
In Maldonado’s most popular video, she shows off a Tommy Hilfiger Packable ski jacket, on sale at Costco for $29.99.
“It’s insanely lightweight, insanely tasty,” she tells viewers. “There’s even a bag you can put it in.”
“With the economy as it is… people don’t want to spend a boatload of money on fast fashion,” Maldonado . said Fox Business. “We want to get something that’s trendy, of great quality, but that’s not going to break the bank.”
The hashtag #CostcoCouture generates more than 5.2 million views, #CostcoFashion generates 5.7 million and #CostcoFinds 1.7 billion views.
Other users have jumped on Maldonado’s cart and show off high-quality garments they’ve picked up at the retailer.
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“There’s nothing better than finding a good deal… buying it, wearing it, and then getting a compliment,” Maldonado told NBC. “And who wouldn’t want a $1.50 hot dog after a long day of shopping?”
Costco is a discount warehouse club for members with different membership levels (Executive, Business, Gold Star) for a monthly fee with benefits and discounts on everything from wine to travel to pharmacy and even car services.
There are currently 838 Costco locations worldwide with an estimated 116.6 million individual cardholders.
“Costco is able to offer lower prices and better value by eliminating virtually all the frills and costs historically associated with conventional wholesalers and retailers, including sellers, beautiful buildings, delivery, billing and accounts receivable,” said Costco CEO and President Craig Jelinek in a statement. release. “We have a tight operation with extremely low overheads, allowing us to pass dramatic savings on to our members.”
Costco ran out 19% in a period of one year from Friday afternoon.