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TikTok SEO Tips for Attracting Gen Z Audiences

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Shreya Christinahttps://londonbusinessblog.com
Shreya has been with londonbusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider londonbusinessblog.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

When companies have been talking about search engine optimization (SEO) for more than a decade, they have been talking about Google by default. With the rise of digital juggernauts in e-commerce and social media, including the buy-anything platform Amazon and video-sharing apps like TikTok, online searches for products, entertainment and information are beginning to migrate elsewhere.

At a recent conference in Aspen, Prabhakar Raghavan, senior vice president of Google Knowledge and Information revealed that a large proportion of young people aged 18 to 24 are bypassing Google in favor of social media search when seeking information.

“In our studies, when looking for a place to have lunch, nearly 40% of young people don’t go to Google Maps or Search, but to TikTok or Instagram,” he said. “We learn again and again that new internet users do not have the expectations and mentality we have become accustomed to. The questions they ask are completely different.”

Google search churn is hardly a new trend –an oft-cited 2016 study published by big-data tech company BloomReach revealed that 55% of consumer product searches come from Amazon.com. It’s a number that has likely grown since then. And as tech companies continue to launch new web products, platforms and apps, search options will further weaken Google’s market share.

For content creators and brand marketers, this means that right now, in addition to relying on mysterious algorithms, learning social media SEO for TikTok, Instagram, Facebook, Twitter and LinkedIn is vital to show the right content to new audiences. . Best practices vary by platform, but for most, implementing a smart strategy around keywords and hashtags will go a long way in driving discovery.

There is now a whole genre of content on TikTok to help creators improve SEO and get found in the app. Creators like Mike RamaWho manages a platform connecting UGC makers and brands have begun publishing free, informative posts that double the importance of using the best search terms possible and provide helpful tips, including demos of using the TikTok search bar to find the most popular autocomplete search terms by seed words and then create posts on each of the most searched topics.

@mike.rama

Tiktok SEO changes the game for creators: this is how you rank on keywords #tiktokseo #rankontiktok #tiktokkeywordsearch #makers

♬ Blade Runner 2049 – Synthwave Goose

Unlike flash-in-the-pan meme and trend-driven tropes, search-optimized content gains momentum over time, as people deliberately seek information and generate clicks, it is argued. Yvonne Dekoning, a former social media manager at Saks Fifth Avenue who now provides social media coaching to brands and corporate executives. Her TikTok content focuses on tutorials.

@ivanka.dekoning

How to use SEO on TikTok #tiktokseo #socialmediastrategytips #socialmediastrategist #tiktokstrategy #tiktokcoach

Jiggle Jiggle – Duke & Jones & Louis Theroux

Meanwhile, Facebook, Twitter, Instagram and LinkedIn have all expanded their product offerings — most notably LinkedIn with its just-launched suite of creator tools — offering users easy ways to populate existing platforms with robust, searchable multimedia and other content. Anyone with an internet connection, keyboard and camera can feed the beast – the more content, the better, it seems, or at least, the more opportunities there are to show up in search results, on Google and beyond, and the audiences and eyeballs to tech platforms everywhere.

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