After getting Sherlocked through Apple’s AirTag and to Life360 late last year, the lost property tracker Tile is launching a new product — and it’s not a hardware device. Today, the company introduced new “Lost and Found” labels, which are simply QR code stickers that you can place on anything that might get lost. By scanning the QR code, anyone who finds the missing item can view the owner’s contact information and arrange for the item’s return.
The company says this solution is designed for those items where using a Bluetooth tracker isn’t the right option, but it also serves as a way to introduce new users to Tile as the stickers are marked with the company logo. .
Tile has offered a variety of Bluetooth trackers in a variety of shapes and sizes in the past, including the Tile Pro, Tile Mate, Tile Slim, and Tile Sticker. This lineup offers more ways to track items than Apple’s AirTag, as some trackers are made to fit in wallets next to your credit cards, while others are held to something like a bicycle — perhaps in a discreet location, such as under the bicycle seat. Meanwhile, it can be difficult to use AirTag for the same needs.
But even with this diverse collection of devices, there are some objects that are still not easily tracked with a Bluetooth dongle.
For example, Tile suggests the new stickers could be used on things like textbooks, musical instruments, sports equipment, earplugs, travel mugs and more.
To use the new stickers, Tile customers can choose which forms of contact information they want to share — it doesn’t have to be their home address, phone number, or email address. They only need to choose at least one contact method to fill out the form, says Tile. Those who have more privacy can set up a virtual phone number or a separate email address for this.
The stickers could also help expand Tile’s market amid growing concerns people have about Bluetooth trackers in general following the launch of AirTag. Apple’s entry into the market raised awareness of how the small devices could be used in negative ways, such as for stalking people or car theft. A sticker does not provide the same concern, as it is simply a way to share contact information. In other words, it’s not much different than putting your phone number on your dog’s tag, or even just making your own DIY lost and found labels that you print yourself at home.
Of course, Tile’s labels probably look nicer than the ones you’d make yourself, with their colorful borders in woods, plum, and teal.
However, the price for a set of stickers (3 sheets of 15 stickers) is a bit high at $14.99 – they are after all only decals.
“The addition of Lost and Found Labels to Tile’s product suite enhances our global network by making all key items discoverable,” said Life360 CEO Chris Hulls in a statement about the launch. “This is the first of many steps Life360 and Tile are taking together to make every day easier with ways to stay organized, connected with family members and safe,” he added.
The stickers are available for purchase on Tile’s website starting today.