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TVS Motor Company Expands Its Global Footprint; Launches its first TVS Experience Center in Singapore

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The state-of-the-art showroom at the UBI industrial estate in Singapore offers selected models of TVS Motor’s premium motorcycle portfolio Singapore (NewsVoir) TVS engine Company, a renowned two-wheeler manufacturer with sales of more than three million units worldwide, today inaugurated its first state-of-the-art TVS Experience Center in Singapore.



This launch fits into the company’s global expansion plans. The new TVS Experience Center offers a range of premium motorcycles from TVS Motor, including the flagship model TVS Apache RR310 for racing enthusiasts and the TVS Apache RTR range for performance seekers. The company will introduce a diverse product offering, targeting both personal commuting and the premium delivery segment in Singapore. In addition, this center will have a vehicle service facility, spare parts and a full range of merchandise to choose from.

Born on the track, the TVS Apache series draws lessons from over 40 years of TVS Racing experience with the factory racing team of TVS Motor Company, a 40-year history in motorsports. The TVS Apache Series offers superior products to the market that appeal to racing enthusiast customers and has been at the forefront of technology and innovation since its launch in 2005.

Over the years, the brand has been the first in the segment to introduce features and technology to customers, recording strong year-over-year export volumes in 80 countries. TVS Apache has redefined the sports segment by focusing on racing performance, making it a highly sought after product by sports enthusiasts. This has resulted in a customer base of over 4.8 million worldwide.

On that occasion, Mr Vimal SumblyHead of Business-Premium at TVS Motor Company said: “The TVS Apache range has been at the forefront of technology and innovation since its launch in 2005 and continues to set a benchmark in the performance segment. The vehicles under the TVS Apache range stable have multiple first-in-segment & best-in-class features and technology offered to the customers starting with fuel injection, ABS, Dual Channel ABS, Slipper clutch, to the latest SmartXonnectTM, ride modes, LED headlight and democratization of racing. Our expansion into Singapore, with the launch of the TVS Apache series, plays an important role in our premiumization story and we are confident in broadening our community of Apache owners in the country.”

Commenting on the launch in Singapore, Mr Rahul NayakVice President-International Business at TVS Motor Company, said: “With many years of dedication to building the international business portfolio, TVS Motor Company has set the benchmark for meeting the diverse needs of buyers around the world. Our Launch Singapore is one of the next steps in expanding our global ambitions globally.”

Commenting on the showroom launch, Mr J Thangarajan, President Director of PT TVS Motor Company said: “We are delighted to be expanding our presence in the ASEAN region with our new TVS Experience Center in Singapore with Motorsport Pte Ltd They have rich experience in the region and share our values ​​of putting customers at the center of our offerings. This state-of-the-art experience center opened here in Singapore will further consolidate our presence in the region. It will pave the way for us to explore newer opportunities in the world of mobility as we introduce our premium two-wheeler range – the flagship TVS Apache RR310 and TVS Apache RTR series along with a host of other experiences for Singapore’s car enthusiasts.”

Mr. Herbert Teh, Director of Motorsport Pte Ltd. said, “We will represent TVS Motor Company with great pride to cater to Singaporean customers. With the product technology and quality of TVS Motor products, combined with our market presence and reach, we are confident that we will live up to expectations of the customer in the country.”

TVS Motor Company is working with ‘Motorsport Pte Ltd (part of the Chong Aik Group)’ who will be the distributors for the Singapore Market. Motorsport has a strong presence in the region with 6 outlets and 8 warehouses.

Founded in 1994, they currently have the exclusive distributorship of over 40 brands, while also holding the largest stock of genuine parts, clothing and motorcycle accessories. TVS Motor Company is a globally reputed manufacturer of two and three wheelers and advocates for progress through sustainable mobility with four state-of-the-art manufacturing facilities located in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia.

Rooted in a 119-year legacy of trust, value and passion for customers and accuracy, they pride themselves on making internationally ambitious products of the highest quality through innovative and sustainable processes. It is the only two-wheeler company to receive the prestigious Deming Award. Their products lead in their respective categories in the JD Power IQS and APEAL studies. They have been ranked No. 1 in the JD Power Customer Service Satisfaction Survey for four years in a row. Their group company Norton Motorcycles, based in the United Kingdom, is one of the most emotional motorcycle brands in the world. Their personal e-mobility subsidiaries, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company strives to provide the most superior customer experience in the 80 countries in which they operate.

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