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Uber launches its ad division to show ads during rides

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  • Uber introduced ‘Uber’ Travel ads‘ to show videos during the ride.
  • The company has already partnered with over 40 prominent companies to run Journey Ads.
  • The company also offers detailed reporting and analysis, which helps brands develop campaigns that have a greater impact on the target market.

Ride-hailing platform Uber has launched its advertising division to engage consumers with brands by showing video ads during the ride.

The company introduced “Uber Journey Ads,” an entertaining method for businesses to engage customers.

The company has already partnered with over 40 prominent companies to run Journey Ads.

“We have a global audience of valuable, purchase-conscious consumers who, as part of our core business, tell us where they want to go and what they want to get,” said Grether, general manager of Uber’s advertising division.

“As these consumers make purchasing decisions and wait for their destination or delivery, we can engage them with messages from brands that are relevant to their purchase journey. And with 1.87 billion journeys in the last quarter, that means we send advertisers an average of five times. consumers can connect once a month about rides and delivery,” he added.

The company also offers detailed reporting and analysis, which helps brands develop campaigns that have a greater impact on the target market.

The ride-hailing platform offers ‘sponsored mentions’ about Uber Eats to give brands a competitive edge and capture consumer attention.

the ‘Sponsored Emails‘ let brands promote offers to Uber and Uber Eats consumers by sending emails to their inboxes, while ‘Homepage Billboards’ give brands the ability to display ads on the Uber Eats home page, and more.

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