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Unity’s Timoni West turns real locations into metaverses

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While the word metaverse seems to be on everyone’s lips, Timoni West really lives there and shows how immersive computing environments can transform our real ones. West’s job at Unity, the $11 billion market cap software company that builds tools to create digital worlds, is to envision the spatial computing experiences developers want to build in the future and make sure the 3D rendering engine works. of Unity provides the tools and content to create them. West notes that the next big opportunity is increasingly in the $3.2 billion market for “digital twins,” or real-time simulations of real-world things, such as factories, industrial machines, or airports. What makes these simulations different from the fictional worlds of games is real-time data. “You have to be able to cram in a really unrealistic amount of real-time information and be able to… [make the 3D world] respond to it right away,” says West, using s/he pronouns. West’s experience in product and user experience design at Flickr, Foursquare and their own digital design firms has helped them direct their team as they build “new pipelines for ingesting large amounts of information” within Unity’s development platform to help the company achieve this. seize opportunity. West was recently recruited to lead Unity’s work with several major airports to develop digital twins that show the actual traffic and flow of people in and around their facilities, help them predict future bottlenecks and come up with potential solutions. “You can simulate what would happen if you added another road or opened four lanes at security at a certain time of the day,” West says. “It’s a massive multiplayer game, but for the real world.”

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