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Walmart is reportedly looking at deals with streaming services – londonbusinessblog.com

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Walmart’s Walmart+ membership program can be bundled with a streaming service. The report comes from the New York Times and sparks a conversation about the strange idea of ​​the retail giant entering the streaming world. Sources told the outlet that Walmart was in talks with major media companies such as Paramount (Paramount+), Disney (Disney+, ESPN+, Hulu) and Comcast (Peacock).

Given the competition with Amazon and its Prime membership program, Walmart looking into a streaming deal could give Walmart+ a chance to be a content management platform and try its own Amazon Prime-like service. The company declined to comment on londonbusinessblog.com.

While it has not yet been confirmed that Paramount+, Disney+ or Peacock could sign a deal with the big box megastore, it would be an interesting development in the streaming landscape. The idea isn’t far-fetched either, as a Walmart+ membership, which costs $12.95 per month, offers members a free six-month subscription to Spotify Premium, on top of free shipping on orders and discounts on fuel.

Wireless carriers like Verizon and T-Mobile have also made deals with streaming services and are offering similar bundles to customers. Verizon offers the Disney bundle (Disney+, ESPN+, Hulu) to users with select Verizon Unlimited plans. T-Mobile gives customers access to Netflix and a year of Apple TV+ and Paramount+. AT&T recently closed its deal with Warner Bros. Discovery extended, giving customers the option to watch HBO Max with their plans.

This wouldn’t be the first time Walmart has tried to enter the streaming market either. The company bought on-demand video service Vudu in 2010, but failed to compete with its rivals and sold Vudu to Comcast-owned Fandango in 2020. Walmart has also invested in Eko, an interactive video company.

Roku partnered with Walmart in June, a deal that brought storeable advertising to the streaming platform, uniting Roku’s 61.3 million subscribers with a retailer that reported total revenue of $141.6 billion in the first quarter of 2022.

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