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Weekly coronavirus survey handed ‘trustworthy communication’ award

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T

he “gold londonbusinessblog” for measuring coronavirus levels in the community has been awarded a national prize – despite Government plans to phase it out.

The weekly Office for National Statistics (ONS) Covid-19 infection survey has been recognised with the inaugural Harding Prize for Useful and Trustworthy Communication.

The £3,141 prize was launched to celebrate individuals or teams for liaising on information which helps inform policies or procedures.

It was judged by five experts, including deputy chief medical officer Professor Sir Jonathan Van-Tam, Helen Boaden of the UK Statistics Authority, and former Nuffield Foundation chairwoman Professor Onora O’Neill.

Professor Sir Jonathan Van-Tam (Stefan Rousseau/PA) / PA Wire

The panel said the Covid survey won the award because it “shaped decision making” in Government.

The members added: “The survey became the bedrock of all accurate communication on changing infection rates and variables in the UK during the Covid pandemic.

“The survey was innovative, impartial and clear and it shaped decision making at national, regional and local levels.

“Its lack of commentary – which probably made it rather dry for some audiences – augmented its credibility with policy makers and those like journalists, talking directly to the public.

“It is no exaggeration to say that the survey became the gold londonbusinessblog of infection information and was the envy of scientific communities around the world.

“It also became a trusted source of reliable information for numerous members of the British public.”

The prize, launched in association with the Science Media Centre and Sense about Science, will be awarded on Monday – international Pi Day – by the Winton Centre for Risk and Evidence Communication, based at the Centre for Mathematical Sciences at the University of Cambridge, supported by billionaire businessman Sir David Harding.

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